[New Post: I've written a newer post entitled 32 Reasons (and counting) Why Southern Baptists Must Change Their Name! It builds on this post so once you've read this post, I encourage you to check it out.]

I usually don’t say much about the Southern Baptist Convention since I am not in the South. The name means little if anything to New Englanders.

If SBC means anything to anybody here, it usually means “fundamentalist” or “anti-something” (anti-gay, anti-Disney, anti-abortion, anti-fun, anti-reasonable, anti-interesting…emphasis on the “anti-”)

For years now I’ve heard of people wanting to change the name of the SBC, but many in our denomination who are primarily located in the South refuse to think progressively towards the future. Many think that if we lost the brand “SBC” we’d never get back our influence and name recognition (what about the costs of remaining the same?). In their view, people wouldn’t know who we are anymore. There might even be some who decide to split off from the new movement and remain “Southern Baptists” as if that were a hill on which to die.

Would it be so bad if some people got confused as to who we were? We haven’t exactly had a stellar, “reputation with outsiders” over the years.  Wouldn’t this give us a chance to push the reset button on a denomination that can’t seem to keep up with the growth of the society around us?

Would it be so bad if some extreme “Southern Baptist Only” pastors left the newly named convention? Yes, it actually would, but maybe our 16 million member denomination needs some pruning. Get too big and you lose your pioneering edge. The trouble is, our denomination is “mainline” only in the South. Everywhere else it’s emerging. We may lose some people but we need to do the right thing and encourage people to join us rather than do the irrelevant and non-innovative thing and try to please people.

Newsflash: Probably more people are leaving the SBC thanks to our lack of innovation and relevance in a postmodern, post-Christian culture than there ever will be thanks to a simple but necessary name change.

What would a name change do for the SBC?

- A name change would remove a Civil War era title that means nothing to a post-Christian society.

- A name change would remove a regional brand that means nothing to those of us in emerging regions in North America or those planting churches internationally. After all, we are in the South AND the North, South America AND North America, Southern hemisphere AND Northern hemisphere. “Southern” is irrelevant. It means nothing. There are 3.79 million square miles in the US and 306 million people. Those states that could most easily identify with being called Southern only account for 905,322 square miles and 105 million people.

- On a related note, currently, only Southern Baptists IN THE SOUTH are proud to be called Southern Baptists. Most people in other areas go by their association name or leave it out altogether. A name change would actually improve our brand, not destroy it.

- A name change gives us a chance to choose a name that focuses on what we stand for rather than what we were once against hundreds of years ago. (We were on the wrong side of the debate when we were anti-abolitionists, and even though we are on the right side of the debate when it comes to abortion and homosexuality, does it improve our chances of being heard to constantly be the “anti-” denomination?)

- A name change would maintain our Biblical convictions and Baptist distinctives but would move us to a new era in Great Commission endeavors.

What Do We Call It?

Building on the momentum that has come (especially among younger Southern Baptists) from Dr. Danny Aiken’s call to a Great Commission Resurgence, I want to propose that we name our convention the Great Commission Baptist Convention (GCBC). Should we be known as Southern Baptists? Or Great Commission Baptists? You decide! I think “the GCBC” has a nice ring to it.

- This name would brand us as the Great Commission denomination (if you care about branding which I don’t).

- This name would give our denomination the ability to get out of the way of the local church and become the supporting structure that it was always meant to be.

- This name places the focus on making disciples of every nation. In other words, it focuses on the positive, not the negative.

- This name gives us a fresh start and a new vision for the future.

Will the denomination split as a result of a name change? If it does then it simply feeds the perception in many people’s minds that SBC churches would split over any issue (how many times have I heard people say they wouldn’t be SBC because they heard of one that split over the color of the carpet). The fact that that’s the perception in many people’s minds should be reason enough to change our identity in the first place. The SBC needs to be stronger than that. We need a new name and we need our churches to come together on this issue – NOW! The SBC is already declining in influence among younger generations and I believe the name and the baggage it carries with it is part of the problem.

A Final Plea

Most people know the SBC based on what they’ve heard publicly (usually from the conventions when we’ve voted on controversial issues). As a result, people will rarely give Southern Baptists a chance on a local, more personal level. Our denomination has a proud history, but our name has nothing to do with that. We aren’t the largest Protestant denomination in the US because our name has Southern in it. We aren’t the largest missions sending agency in North America thanks to someone’s genius idea of calling us Southern in 1845.

When the people who are most involved in the Great Commission in the SBC are serving internationally and in emerging, pioneering regions, why are we stuck with a name that doesn’t reflect our identity? Those of us who are trying to pioneer works in difficult areas feel like the most effective way to be a Southern Baptist is NEVER to let anyone know what denomination you are aligned with. Doesn’t the denomination exist to support the local church? Or just the ones in the South?

We know what we WANT “Southern Baptist” to mean, but no one else does. Instead, “Southern Baptist” means anti-abortion and anti-homosexuality and nothing else. As a local church leader I want to deal with issues like abortion and homosexuality on a local level in a personal and loving and Biblical way. Making resolutions and statements about what we are against is not going to change our culture. If we really believe in the local church, then we need to let the local church lead. Our name hinders us from doing that effectively in MOST areas of the world.

According to the American Religious Identification Survey, the “Nones” (those who have no religious affiliation) have grown from 8.2% in 1990 to 15% in 2008. They are the only group to have seen growth in all 50 states, most other groups are declining. In fact, people identifying themselves as “Christians” shrunk from 86% to 76% in less than 20 years. Massachusetts has seen a 21% increase in “Nones” and Vermont has seen the largest increase with 34% MORE people claiming no religious affiliation. If people in New England had a hard time identifying with “Southern” Baptists before, does anyone seriously think that things are going to improve until we change our name? I have a friend in Chicago who told me that the radio talk show hosts STILL make fun of “the day the Southern Baptists came to town” (referring to our strategic focus city initiative that tanked in Chicago though they have been more successful elsewhere).

What are the arguments against changing our name? I can’t think of a good one so please respond in the comments section if you’ve got one. Our denominations refusal to change our name is one more indication of how we are a denomination that is against and not for. I think “Great Commission Baptist Convention” is a great start to removing this perception. But I’ll let others make the innovative decisions necessary for our future because.

I strongly encourage our convention this year to draft, propose, and vote in favor of a resolution to submit a new name to the convention delegates at next years convention.

Oh, and we need a new logo anyway. Living in a macbook, iPhone, Google sort of world, we don’t need something that looks like it came from Word ’97 … just sayin’.

Next Post in Series: 32 Reasons (and Counting) Why Southern Baptists Must Change Their Name!

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